From panic to trust

Amid the chaos of the pandemic, we partnered with Apex Lab to rebrand their Canadian-made sanitizer, Germs Be Gone, and launch a DTC e-commerce experience, virtually overnight. In a market flooded with low-quality products, our strategy focused on credibility, clarity, and speed. The result: a bold new identity and digital platform that stood out, restored consumer confidence, and re-established trust when it mattered most.