Reviving a legacy with edge
40 Years of Italian Craft

To breathe new life into a storied Italian men’s jewelry brand known for its unapologetic attitude and anti-fashion ethos, we crafted a high-impact product photography and advertising campaign. This drove immediate growth and set the stage for a fresh brand evolution. A cinematic lifestyle commercial, elevated eCommerce site, and editorial lookbook followed, delivering a unified brand experience that captured modern luxury without compromising legacy.